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The Structure of a $700,000 Sales Letter (2020)

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We get this question often: “What should the structure of my sales page be?”

The truth is – it depends. But Tori walks you through one of our sales letters that we’ve been tweaking & converting at 10% or higher since April of 2019 – and it still works today at the time of publishing this video in December of 2020.

Discover the most important elements of a sales letter, how to use them, and other optional but effective elements as well.

We also talk about button placement and a couple of other design elements of the page (like how we optimize the use of social proof).

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