Shift Blog
Why “Nurturing” Content Doesn’t Get Sales (and How We Fix This Problem For Our Clients)
https://youtu.be/P7gc3sQv9cM If you're a coach or course creator I'm sure you've been told that building "know, like, and trust" generates sales. So you've done that by posting "massive" FREE value...
The Structure of a $700,000 Sales Letter (2020)
We get this question often: "What should the structure of my sales page be?" The truth is - it depends. But Tori walks you through one of our sales letters that we've been tweaking & converting...
Get Your Audience Excited to Buy (Before They Even See the Sales Page)
Selling your offer requires more than just contacting people YOU know it would be a good fit for and saying "hey, I think you'll benefit from this thing I'm selling." Instead, watch the video to see...
How We Consistently Help Our Clients Double or Triple Their Offer Revenue
When our clients hire us for sales page copywriting, we don't just write the page. We help them get the result through offer refininement, a cutting edge method for market...
A tale of the low-converting sales page (and how to turn yours into a money magnet)
So here’s how it usually goes: An awesome idea strikes you in the dead of night. 3:37am to be exact. You jolt upright in your bed and Dean (your great dane) jolts up with you. Ready to old-man bark...
How to Get Your Audience to Tell You Exactly What to Say In Your Content & Copy
After 8 years of doing the whole copy + content marketing thing small and large, I can honestly say the #1 culprit of failed businesses is that they didn't understand what their market really...